| 2000 Onwards
On 1 November 2000, Driver Group purchased a controlling interest in Gray Line Adelaide from the Gill family, along with partners Bryan Williams (CEO), Wayne Clift (Brisbane/Gold Coast) and Grant Burton (Adelaide Manager). A code share agreement was adopted with Adelaide Sightseeing while Coachlines of Australia initially became the coach supplier before Driver Group.
On 28 March 2001 Driver Group and Bryan Williams established Pacific Sightseeing Services as the holding company that would conduct Sightseeing nationally. The first venture was to establish Gray Line in Tasmania (Tasmanian Sightseeing) on 9 May 2001 with Experience Tasmania as a minority partner and coach supplier.
On February 11 2002, Driver Group acquired the hop on, hop off Melbourne City Explorer service from London Transport with the ultimate goal of offering hop on, hop off service in all Gray Line locations where appropriate. Mid year 2002, Pacific Sightseeing Services received the Gray Line licenses for Western Australia and the Northern Territory to activate over the next 12 to 18 months.
Gray Line Cairns and far North Queensland was purchased from Charles Woodward of Tropic Wings on January 16 2003. Pacific Sightseeing Services would work in conjunction with Tropic Wings in offering a Gray Line program for Cairns and the Great Barrier Reef.
In June 2003, Driver Group re-acquired the shareholdings of Bryan Williams, Grand Burton and Wayne Clift and surrendered its shareholding in Bellara Forge, Brisbane/Gold Coast. Driver Group then had full ownership of all mainland Gray Line locations except Brisbane/Gold Coast that remained with the Clift family.
Pacific Sightseeing Services was renamed Driver Group Sightseeing on June 26 2003 with Bryan Williams appointed as its first managing director.
Great Sights was introduced to the Adelaide market during September 2003 to compete in a more price sensitive segment, with Gray Line remaining at the premium level.
The roll out of Driver Groups national sightseeing network was significantly increased with the establishment of Gray Line in Perth during January 2004. No company was acquired and it was the first time Driver Group had started in a city from scratch.
In May 2004 Driver Group launched a full Gray Line Sightseeing program in Alice Springs featuring a daily tour to Uluru (Ayres Rock). Desert Wanderer's Uluru service was acquired from Austour as part of the Alice Springs program.
During February 2005, Driver Group purchased a shareholding in "Best of Australia Travel Centres", operators of "Best of Victoria Federation Square", Melbourne's largest tourism retail outlet.
In April 2005, Driver Group's corporate structure was refocused to reflect Melbourne as the base for its national sightseeing operation with sightseeing, route service, charter and fleet now unified under management reporting directly to Daryl and Gary Driver.
In November 2005, a full Gray Line sightseeing program was released for Darwin in the Northern Territory, working in conjunction with AAT Kings. Darwin was the final link in offering Australia's only national sightseeing network
Driver Group's Board was family oriented with Daryl Driver, Gary Driver, Kim Nadalin (nee Driver), Kelly Driver, Mark Driver, Senior Managers and an external adviser.
Driver Group has been trading successfully since 1931 and currently operates a fleet of 79 buses and coaches made up of route, charter, sightseeing, extended tour and eight historic vehicles. The fleet is predominantly Detroit and Volvo.
Driver Group has built up an enviable reputation for service and quality in all aspects of operation. The future plans of Driver Group are to remain family owned and to strengthen operating areas as and when required. The newer generations of the Driver Family are continuing to build on the strong foundations, goals and principles of the founding Driver Brothers.
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